Positively Music is a coaching business that helps the music industry create communities of raving fan customers.
Leena Sowambur has 2 music business degrees and over ten years with major labels running campaigns for superstar artists from Beyonce to Take That.
The technology is causing problems for everyone. For the record labels it’s the piracy and for the fans it’s a lack of connection to the artist.
Our solutions marry new technology with old school music business to create a truly brilliant fan experience using concepts like traditional fan clubs, imaginative merchandising and relationship marketing.
We make the fan experience brilliant and leave them feeling like they belong.
About Leena Sowambur - The Founder Of Positively Music
Leena Sowambur is an established expert in digital music business. She has two music business degrees and ten years in digital marketing and PR. Leena has held roles within Sony and digital marketing agency Outside Line and the pioneering music dotcom Peoplesound where her clients included Universal, EMI and Warner. Leena also has indie sector experience with clients such as Sanctuary, Echo/Chrysalis, Beggars Banquet and Ministry of Sound as well as boutique labels such as Tummy Touch, Warp and Wiiija and Telstar. Some of the artist campaigns that Leena has worked on include:- Shakira, Longview, Chris Brown, Destiny's Child, Darren Hayes, Take That, Angie Stone, John Legend, Rod Stewart, Luther Vandross, Paul Oakenfold, Pulp, Pink, 50 Cent, Eminem, Bon Jovi, Empire Magazine soundtrack compilation, The Total Music Mirror Premium CD Giveaway comprising of Pet Shop Boys, Cream, Kaci, Muse, BBMak, Zero 7, Beverley Knight, Cher, Depeche Mode, Oxide and Neutrino; Red Magazine Feel Good compilation including Moloko, Lisa Stansfield and Catatonia; Metro Life Live In London covermount CD including Suede, Basement Jaxx, Turin Brakes and Carl Cox; Instant Music Premium CD Giveaway comprising of Stereophonics, Travis, Marti Pellow, Stereo MCs, Feeder, Shaggy and Gabrielle; Eve Magazine compilation including Groove Armada and The Orb.
Leena speaks all over the country on the subject of digital music business. Events regularly include University of Chester, University of Westminster, The Manchester College, London Metropolitan University, Croydon Council, Southwark Council and Portobello Business Centre. Leena also currently lectures at the University of East London.
Leena’s business “Positively Music “is a coaching business that helps the music industry create communities of raving fan customers. She is writing a new book called “The Fan Experience” focussed on the music fans’ growing role in the music business with the audio visual product and training courses to match.