Here’s how… change your promotions.
Here are 3 proven strategies that work in a faltering economy:-
1. Change your marketing from brand awareness to lead generation and concentrate on ROI.
2. Change your message to hit customer “pain points” and remind them of how your product can heal that “pain.” Remember people buy for emotive reasons first then logical reasons second.
3. Create valuable entertaining “must-read” content and make it freely available especially via live events, and no cost channels such as joint ventures or via superior levels of customer care for your best clients as well as your existing digital marketing and PR methods