I mean this in a tongue in cheek way somewhat.
The reason I say this is because of this question I got one time on a karate forum (More about THAT experience later)
“What are your thoughts on pushing information out to people on the web?”
This is a fair question but it details a common error when it comes to social networking. Social networks are not I repeat NOT TV, radio and press. What I mean by this is they are not to be used for “advertising.” Yes you can advertise on them as in buy the advertising but to use Facebook to push information is simply the wrong way to do it and to be honest constitutes spamming or flooding in some ways even if the person has “liked” your page. I see over and over people adding Facebook “friends” and subsequently sending page requests they are who we in the digital world call “Friend Whores.” These same people wonder why 4 people turned up to their class/seminar or other event.
Why would you take anyone that says they “liked” you on Facebook seriously?!
This is something people have a lot of difficulty understanding. You have to allow for people on social networks telling you what they think it is best for you to hear and best for them to tell you; not their inner dialogue. So you have to take each “like” as at best a fading flicker of interest.
Some people will like you because they like you - they are genuinely fans. Some will do it to be nice; they don’t like to say no and they don’t like to be seen as rude. Some will like you because they want to be liked and they want you to like them or they want to reassurance that you won’t dislike them. Some people clicked the wrong button. Most people do it to be polite because they know you or they know a mutual friend and might meet you at some point and what if asked them why they don’t like your page - that would be awkward. It gets awfully complicated – because social networking is about human relations and not broadcast.
Just because you push the information out doesn’t mean you have your fans’ or friends’ attention in fact it is highly likely they are blind to it. Why? Because when you scan a newsfeed your mind filters out what isn’t important. The other thing you have to remember is that Facebook can filter stuff out for you. We tend to look for the people or topics we have the most connection with.
Social networks are a conversation medium not a place to shout about your wares – don’t do it you’ll ruin the integrity of the environment. It isn’t a numbers game.
(Note - April 2012 I have closed comments on this post as it is being spammed)
Induction this week for students at the University of East London where I am reading on "Touring and Venues" for Events this semester. Look out for content on this too and how you can tie it to Digital.
1.They work together
2.You can sell stuff
4.The web is a big place
6.The busy high street
(Note- April 2012 I have closed comments on this post as
I did a little brainstorm - it was a personal challenge to see if I could come up with 30 ideas of money making from music. Here are my 30 - try it for yourself - you might be surprised.....
1. Sell studio recordings all formats
2. Sell gig tickets
3. Sell merchandise
4. Sell shares in your band
9. Paid gigs
11. Sale of bootlegs
12. Sale of sheet music
14. You Tube video units
15. Amazon aStore/widgets
16. Affiliates e.g. Dolphin Music
18. Fan club memberships
19. Website subscriptions
20. eBooks e.g. How to be a session singer?
21. Donations to record
22. Music Therapy
23. Music Teaching
24. Grants and funds
25. Banner advertising
26. Referral Schemes e.g Picasa, Adsense
27. Seminars and talks
28. Studio services
30. Paid Content Bundles
An itty bitty bit in the Croydon Guardian - this was when the business had a different name though.... :-)
Some video grabs from the first digital music business seminar 2 years ago held in Croydon thanks to Trevor Fisher.
I remember 5 years ago when I told my Sony boss that youtube would be the next music search engine (broadband would never exist) & 2 years ago when I said that music consumption would go to streaming (we still want to touch & feel music) duh! Facebook will be a bank in 2 years with P2P purchasing & lending - fans will stream music from the artist free but buy physical product from the artist they trust most.
Entrepreneurial and digital skills are critical in these times of change.