Marketing is much, much, much more than getting more fans through social media, sending out emails and blogging. It is much more than uploading videos to online social media and posting status updates. It is much more than taking out online advertising and handing out flyers. These things and the other things like them are simply the tactics – the things that you need to do in order to enact a strategy that will help you reach your objectives. Marketing needs a campaign. A campaign starts with an idea.