Here is my short pitch so far (they come in 30-90 seconds and 4 minutes)
"I run a coaching business that helps top music industry organizations create enthusiastic and passionate communities of fans.
I have over ten years in the music industry leading digital marketing and PR campaigns for superstar artists from Beyonce to Take That.
You see the music industry is having trouble keeping up with changing technology. It is a problem because they are losing sales and can’t compete with other forms of other digital entertainment like video games.
My solution is called “The Fan Experience.” “The Fan Experience” is a training program that teaches the music industry how to put the fan or client at the centre of their business. They learn how to talk openly with fans, how to tailor make experiences for small groups of fans and how to create communities of fans around the music.
The benefit to the music industry is room to grow.
I have arranged for fans from all over Europe to chat via text message with the Sugababes, I have arranged video Valentines messages from Take That for their fans and I have created a fan-led press junket with Mary J Blige. I’m known for creating great fan experiences.
I leave the people I work with feeling feel valued, taken care of and respected as unique."
I will update on this as it shapes up!