So, I have decided to make the first chapter of my book "The Fan Experience" freely available. Share it widely though of course please don't plagiarise it - that would upset me. Chapter One is called "Revolutions." 

You can access the PDF here

If you would like the PDF sent to you then please email me leena@positivelymusic.co.uk.

I hope you enjoy it!

Leena x

In my book "The Fan Experience" I talk about the effect of disruptive technology on the music business in Chapter One "Revolutions."

One thing I haven't heard as yet (let me know if you have!" is that we have a duplication technology to thank for creating the basis of the recorded music industry. It was the Gutenberg printing press that led to the boom in printed sheet music in the home. Without the comparatively abundant duplication capability of the printing press the middle class in Europe at the time would not have had access to recorded music to play in their homes.

In effect, prior to duplication technology copyright was clearly not an issue. Books were for the elite, the nobility and he clergy. It was only until the mass printing of the Gutenberg printing press that printers started to worry about their right as printers.

The point I want to make here is that whilst the printers of the time experienced the same worries as our music business rights holders today over the abundance of duplication which is perfectly valid, we also would not have had the copyright business model in the first place that created our music industry today.

What do you think? Getting there - just need to get the content laid out now!

So it's done and off to the for design, layout and editing.... just waiting now! It might look very different when it comes back! Here are the final 3 slides. I have included a section on financial education in this little book which is over 100 pages now. 

This is just my small view, but I feel it is important to say that I am not anti major label. Not in the slightest. Having worked in a major and with majors for many years I can safely say that I have only ever met passionate music obsessives working in major labels who work extremely long hours. I know this is the same for the major indies.

I don't believe that vilifying the major labels will lead to any good outcome. The stance that some people in the majors have taken over copyright infringement due to the Digital Revolution isn't actually "wrong." To be fair - they are entitled to enforce the law. However, I do think that the same people don't fully appreciate the new global trends and behaviours that come with disruptive technological changes and it is up to us to attempt to educate others in a non-emotive logical manner. No one knows how copyright will develop, however we should accept that it is currently unworkable. 

There is enough pressure on the music industry without the people inside it trying to win their own arguments. 

We will never create a better music business if we continue in-fighting.