Been crazy busy the last few days starting the KPI Course with Triumphant Events.The first day was "Perfect Pitch" with Mike Harris (CEO of Egg Bank, First Direct Bank and Mercury Telecommunications now CEO of Garlik) - so this is my Imperfect Pitch - my Perfect Pitch so far still needs work I think...
"I run a coaching business that helps the music industry create communities of raving fan customers.
I have 2 music business degrees and over ten years with major labels running campaigns for superstar artists from Beyonce to Take That.
The technology is causing problems for everyone. For the record labels it’s the piracy and for the fans it’s a lack of connection to the artist.
My solutions marry new technology with old school music business to create a truly brilliant fan experience using concepts like traditional fan clubs, imaginative merchandising and relationship marketing.
We make the fan experience brilliant and leave them feeling like they belong."